The Social Capital Intelligence Engine for Relationship-Driven Marketing
Squared SQ is the world’s first platform dedicated to measuring, mapping, and activating social capital as a strategic marketing asset. Built on proprietary Social Value Metrics (SVM), Squared SQ empowers brands, platforms, and growth teams to understand their audiences not just by demographics or buying behavior—but by how people build trust, influence others, and create value through their networks.
In a world where reach is abundant but connection is scarce, Squared SQ enables a new form of marketing: Social Capital Marketing—where relationships, trust, and community replace ad spend and algorithmic churn as the key drivers of growth.
What We Offer
Social Capital Segmentation
Move beyond personas and psychographics. SVM identifies nine types of social capital—such as Civic, Professional, Foundational, and Intellectual—and maps your audience based on how they interact, trust, and share. This unlocks authentic, trust-based segmentation.
Human-Centered Brand Analytics
Track how your brand is perceived across different social capital profiles. Understand which trust signals, value narratives, or community behaviors matter most to your customers—and why.
Social Value-Driven Campaign Design
Create marketing campaigns, referral programs, and loyalty experiences tailored to different social capital types. Replace transactional engagement with durable, relationship-based brand loyalty.
Influencer & Community Strategy
Use SVM to identify high social capital individuals—not just content creators or followers. Build brand ambassadors based on real influence within relevant trust networks.
SVM-Powered CRM & Matching
Integrate Social Value Metrics into your CRM or community platform to deliver better recommendations, peer-to-peer matching, and personalized brand journeys based on trust compatibility.
Who We Serve
- Marketers and brand strategists looking to build deeper, trust-based relationships with their audience
- Growth teams seeking to reduce customer acquisition costs through word-of-mouth and peer validation
- Platforms and marketplaces that rely on user interaction, peer referrals, and community trust
- Influencer and loyalty programs aiming to identify meaningful connections—not just superficial reach
- Social enterprises and mission-driven brands building high-value communities of practice and purpose
Our Role in the Ecosystem
Squared SQ is the measurement standard and operating system for Social Capital Marketing. Whether you’re launching a campaign, designing a product, or building a community, we provide the tools to understand and activate the human trust layer of your brand strategy.
Our Commitment
At Squared SQ, we believe that the next generation of marketing is not about getting attention—it’s about earning trust. We equip brands to thrive in this new era by making the intangible tangible: turning relationships, credibility, and community into measurable, strategic assets.
Key Facts in Summary
| Attribute | Details |
|---|---|
| Core Offering | Social Value Metrics (SVM) – a proprietary diagnostic for measuring and activating social capital |
| Marketing Uses | Segmentation, CRM personalization, influencer strategy, loyalty programs, community growth |
| Method | Six-day micro-survey, AI analysis, social capital profile reports |
| Vision | To redefine marketing as a trust-building discipline, powered by social capital analytics |
| Ideal Clients | Consumer brands, social platforms, mission-driven businesses, and marketing teams seeking long-term engagement models |
Squared SQ is where marketing meets meaning—giving you the metrics and insights to move from reach to relationship, from engagement to empowerment, and from brand awareness to brand belonging.
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